Over the past couple of years, social networking sites enabled by Web 2. technologies have dramatically changed the way you use the web. What was once a one-way connection has transformed into a dynamic connective medium, allowing users to share a variety of content including blogs, photos, videos, and a lot more.
Yet how have social networking sites like Who Viewed My Facebook Profile changed just how internet marketers advertise online? For starters, they’ve made our jobs much simpler. Facebook is the perfect medium for advertising inside an environment that’s viral by nature. These online social directories use an interactive format that allows users to produce a personal profile, get connected to other users, and share content.
In a sense, these users have already effectively segmented themselves, coming together through like interest groups and connecting through content. These behaviors, which can be inherent to social media marketing and enabled by Web 2., create valuable networks of targeted and particular demographic groups. Now more than ever, the “Net Generation” is starting to become involved in social networking and presenting web marketers with the opportunity to market to predefined segments of internet surfers, positioning branded messages on sites where these users spend some time online.
Moreover, these social networking sites are growing at an exponential rate, adding a lot more users from more diverse backgrounds. Initially, Facebook was created only for students, but a year ago, it absolutely was opened to a person with an email address. Based on Microsoft, Facebook will be the sixth most trafficked site inside the Usa, and now has over 73 million registered users in 40,000 different collegiate, high school, work-related, and geographic networks. This represents a 530% growth rate over twelve months alone.
The tactic by which advertisers contact these segmented online audiences is known as Social Media Marketing (SMM). SMM has developed into a popular tool for search engine optimization (SEO) because of its unique capability to improve website visibility, name recognition, and brand awareness among specific online audiences through the acquisition of a network of relevant links.
What exactly opportunities does Facebook gift for targeted website marketing efforts? Among Web users ages 18-24, Facebook placed first on the set of favorite sites in Youth Trends most recent survey. Over 70% of females ages 17-25 revealed that Facebook was their favorite site when it comes to time spent online. For men, this figure was still a strong 56%. These demographic is clearly technology-driven, thanks to their growing up in a culture that considers time online an integral part of daily life. More than half of these surveyed visited Facebook at least one time per day, logging an average of 35 minutes on the site.
Furthermore, these users understand online environments and are good at seeking out and finding specific items of content they’re thinking about. Thus, social networks, especially Facebook, present internet marketers with the chance to engage users with advertising messages at critical moments of relevance.
Just how are we able to utilize social media marketing to effectively engage these elusive audiences of adolescents? Here are several ideas on how to utilize social media marketing on Facebook.
Connect Through Groups: Facebook has an infinite number of shared interest groups which users join for an array of reasons. These groups cover an infinite number of subjects and interests, from marine ewmliu to snowboarding to politics to rap music to Italian food. Whatever your interest or target market, there exists a group for you. Take it from me. I’ve been an authorized Facebook user, or “Facebooker” since 2003, and I’ve seen a team for everything, literally. Many also have a local focus, like Denver Broncos fan groups or Denver Chinese Students Group. Each of these groups features its own page using a forum, discussion board, photo gallery, etc. This is actually the best spot to position messages designed for specific niche audiences, as you’re almost guaranteed everyone who sees it fits your target profile. Previously, after i was seeking to drive traffic towards a youtube video site I used to be doing work for, I placed descriptive and enticing links to relevant videos on the group’s “wall,” or discussion board. I saw great outcomes as most of the members of this particular group, which had been dedicated to skiing, followed these links to view videos about their favorite sport, skiing.