Using the power of Reviews As Part of your Online Marketing Strategy

When someone asks you, “What do your customers think of you?” exactly how your response? Do you share with them just how much they love your solutions? Do you share with them that they happily refer their best freinds and family? facebook reviews

As a business owner it’s likely that the 100’s and maybe even thousands of customers who LOVE your service. While you’re looking to target NEW prospects how do you share the passion of others? How do a person receive the word out beyond “word of mouth” to permit new potential customers that what you are offering is great?

Now more than ever, to provide a good balance to your online marketing efforts takes a focus on gathering reviews (i.e. testimonials). Regardless of your industry this is becoming a portion to increasing local rankings and converting that prospect from “I think this is good” to “I HAVE to buy”. As many people are quick to complain and slow to compliment you will notice that gather positive feedback from those who truly support your business.

To start putting the potency of “word of mouth” reviews to work for your small in the online world, I invite you to think the following.

Yelp – Once this free movie blog only dominated for reviews of restaurants and now it has expanded far beyond that. Yelp has a great set of features (including integration with Facebook) that encourages your customer to share their experience. As a businessman you have the chance to announce special offers, send messages to your customers (reply to reviews either publicly or privately) and even more. Creating a profile here is a powerful first step to letting customers support your business.

Facebook Reviews Tab – While new to the game of “reviews” this is quickly becoming a standard for businesses on Myspace. The Facebook reviews tab is FREE and can be as part of on the web page. One of quite best parts about this particular tab is it is exposed to Google. Which means that if someone types “Your Business Reviews” it might show up in physical exercise 10 results.

Google Places – Google has further leveraged their powerful search platform into the local market. In addition to gathering reviews from 3rd party sites, you can also rate businesses through their Places platform. As an entrepreneur you can define a lot of business hours, specialties, to even photos of your office. Having a profile here provides the additional benefit of being able regarding displayed on local look ups!

We can’t stop people from complaining about wrong experience (even when you bend over backwards for anyone they still might complain) but we can let people see that 99% of people have a wonderful experience with your business.

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