Product Review websites are all around on the internet, but they’re far away from all being equal in regards to honesty and integrity. Many product review sites seem to be unbiased at first, but further inspection indicates their true intent: to simply promote products favorably, to enable them to earn money via affiliate links.
Here are a few approaches to assess when a site and its owner(s) are merely inside it for the money, or maybe they offer honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? A real review website will have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Way too many sites that claim to be ‘product review’ sites are actually run by affiliates posing as “honest” reviewers, if in fact their sole intent is always to only recommend every product they write about.
2. Perform the Reviewers or Site Owners Get The Products Themselves? This can be a critical factor for review integrity. Just like scientific research, you will find a strong proclivity towards favorable bias of any product when the reviewer failed to pay for it himself. The reality that a reviewer will pay for the product(s) her or himself speaks volumes about their impartiality and capability to remain objective during the course of the review.
3. Does the Website Review a multitude of Products or Just One Single? A site that reviews a variety of products is more prone to be neutral and a true review site compared to a site where only authority site on product review. Why would someone visit the trouble of creating a web site for only one product and then give it a negative review? Obviously the review is going to be positive (although occasionally they might throw in a negative comment or two to give the appearance of being impartial.)
Single-product-sites are well-liked by affiliate marketers because the search engines give strong weight to using keywords within the domain name (url title.) In case the merchandise being reviewed is ‘Acme List Building Secrets’, then employing a domain of ‘AcmeListBuildingSecretsReview’ will most likely give that site an increased position in search engines like google.
4. Carry out the Reviewers Have Only Positive Items to Say about the Products They Review? A truly neutral product review site will have both negative and positive reviews. If each of the reviews on a site are glowing, and every item is endorsed, then there’s a great bet the reviewer is serving his own interests as opposed to those of the customer.
5. Does the Review Headline Utilize the Word ‘Scam’? This can be a classic tactic used by many unscrupulous reviewers to utilize keywords within the title or even give the appearance of shoring up the trust factor. A sample uoncvg might read, “Is Acme List Building Secrets a Scam?” – as it utilizes the keyword phrase in the title, as well as that phrase will mirror what individuals type in the search box when they have questions regarding an item.
These are merely a couple of important aspects to search for when assessing the integrity of the product review website. Keep in mind that honest product review sites do exist. As a a consumer, you should evaluate a site’s integrity before you decide to trust its reviews